Back in March, we had the incredible opportunity to exhibit at the Professional Beauty Show 2025 at the RDS in Dublin — one of the biggest nail tech events in Ireland. As a growing brand in the professional nail equipment space, it was a major moment for us.
Preparing to Exhibit at a Beauty Industry Trade Show
Our goal this year was to connect with salon owners and nail techs face-to-face — to build relationships and showcase the tools we’ve designed for professionals.
But let’s be real — preparing for a beauty trade show isn’t glamorous. We didn’t have as much support as last year, so it took us 8 hours to build our stand, carry boxes, and plan our setup. We had the same team size, but felt the absence of just one more pair of hands.
If you’re a small business or nail supplier in Ireland, we now know — plan for more help than you think you’ll need!
Nail Freebies, Fast-Sellers & Crowd Favourites
We brought plenty of nail freebies for techs, but between answering questions and demoing products, we could hardly keep up!
The standout product? Our Precision Glow eFile — one of the best efiles for nail techs looking for power, precision, and speed. It sold out first, with amazing feedback from techs who got to test it live at our stand.
It confirmed what we hoped: high-performance efiles are a must-have tool for professional nail techs in 2025.
Personal Highlights: Meeting Nail Icons
One of the most special parts of the weekend was meeting Kirsty Meakin, a true nail industry icon. Britney (our founder) used to watch her YouTube videos religiously when she first started out. Getting to chat with someone who helped shape her career? That’s something we’ll never forget.
What’s Next for Beauty Tech Innovations?
Exhibiting at nail shows like this reminds us why we do what we do: to empower professionals with the right tools, tech, and support. If you missed us at the Professional Beauty Show Dublin, don’t worry — we’ve got more events and launches ahead.
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